Getting to the right message is as important as getting to the right product.
Product/market fit does not exist without message/customer fit.
The symptoms of ineffective messaging aren’t easy to spot. Your messaging might be 'meh', and you wouldn't even know.
You probably collect and analyze almost every imaginable metric, but how do you know your messaging is working (or not)?
Your message/market fit is determined by how appealing the messaging sounds to the customer.
Wynter gets you data on where your messaging misses the mark, so you can fix it (and convert more customers).
The problem with improving your messaging is that you don't have data on what needs work. What parts of the copy help you convert more customers, and what actuallyturns prospects off?
Conducting messaging research will help you answer:
• Do they care about the arguments you're making?
• Which benefits are they most interested in?
• What does your headline make them feel?
• Do they care about the arguments you're making?
• Which benefits are they most interested in?
• What turns the audience them off?
• After seeing your web page, how would they describe what this product is and how it’s different from other competing solutions (if at all)?
• Do they understand the copy in the third paragraph?
• After reading everything, what remains unclear?
Wynter is the only tool that gives you messaging insights from your target audience. Set up a messaging test in minutes, get results in hours.
