But it's not hard to avoid writing a terrible one.
Most cold emails are ridiculously long (the biggest offense), ego-centric ("I'd love to show", "I just wanted to reach out" etc), and fail to resonate with the recepient.
1. Use a clear, short subject line.
2. Personalize. Show the email is tailored to them.
3. A short as possible.
4. No small talk, no signoff, no exclamation marks.
5. Don't apologize for bothering.
6. Why now?
7. Which pain are you solving for me?
8. Why you?
9. Trust factors. Mention clients in their space.
10. Minimal ask.
It's difficult to nail this. This is why you should do message testing for cold email - learn how your email resonates with the people you're emailing to.
Wynter puts your email in front of your target audience, and you will learn what in your email copy hits home, and what needs improvement.
The response rate for cold email is typically very low. What if you could double it by crafting an email that really resonates?
That's why you need Wynter.
"I was blown away by the quality of feedback. The audience not only understood what we were trying to communicate but possible ways our existing copy could be misunderstood."
“We saw a 15% increase in conversion rate from the insights gained from our first copy test.”